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Dr. Mary Zennett

As a Psychiatrist of 38 years, it is my privilege to endorse Dr. Joe Rubino's course on Children's Self Esteem. Dr. Rubino's goal is to help 2 million children by empowering parents, teachers and caregivers learn invaluable strategies to support children's self esteem.


Our world today is very tough and many children are at risk. The messages bombarding children from a very young age impact their deeply held feelings of self worth. Far too many young people today question who they are. Too many lack confidence, walk on eggshells with the rise of bullying or struggle with learning or mental health challenges. Many come from conflicted households.

Dr. Rubino's message is clear: this work is for all of us! Whether we are a parent, teacher, coach, social worker, mentor we each have a vital role to play in helping each child deepen their foundational belief about him or herself.

This inner sense of security is not prideful or boastful. It is not 'show offy'. It is grounded in a belief that 'I am OK' and 'can accomplish anything I put my mind to'. It is grounded in accepting challenges and not give up.  A child with strong self esteem cares about others and the world around them.


Dr. Rubino's personal story is very moving. As a 5 y/o child he faced formidable obstacles that left a residue of deep pain and insecurity within him. He was a very successful dentist but always struggled with fear and insecurity. In his 30's he rigorously studied the field personal development, attended conferences and workshops and attained a mastery of topics that had so previously pained him. He decided he wanted to spend the rest of his life empowering children with the wealth of knowledge he had internalized. And he welcomes us to join him in his mission helping our children to live their best lives.


Welcome! I hope you gain great benefit from the resources on this website. And heartfelt thanks to Dr. Joe Rubino for empowering us as we do our part to help the dear children in our lives.

Joseph S. Rubino, D.M.D.

Dr. Joe Rubino is an internationally acclaimed expert on the topic of self-esteem, a life-changing personal development trainer and success coach and best selling author of 11 books and multiple audio sets and videos on topics ranging from how to restore self-esteem, achieve business success, maximize joy and fulfillment in life and productivity in business. An acclaimed speaker and course leader, he is known for his groundbreaking work in personal and leadership development, building effective teams, enhancing listening and communication skills, life and business coaching and optimal life planning. He is also an expert Network Marketing trainer, author, coach, leader and consultant.

His personal development titles include:


  • The Self-Esteem Book: The Ultimate Guide to Boost the Most Underrated Ingredient for Success and Happiness in Life.

  • The Success Code: 29 Principles for Achieving Maximum Abundance, Success, Charisma, and Personal Power in Your Life

  • The Success Code, Book II: More Authentic Power Principles for Creating Your Dream Life

  • The Magic Lantern: A Fable about Leadership, Personal Excellence, and Empowerment

  • The Legend of the Light-Bearers: A Fable about Personal Reinvention and Global Transformation

  • The .Seven Blessings: A Fable about the Secrets to Living Your Best Life

  • 31 Ways to Champion Children to Develop High Self Esteem

Dr. Joe Rubino's best-selling books have been translated into 24 languages and are available in 59 countries. These include: English, German, Spanish, Korean, Japanese, Chinese Simple Characters, Chinese Complex Characters, Dutch, Portuguese, Indonesian, Indian, Greek, Czech, Turkish, French, Lithuanian, Nigerian, Malay, Siamese, Norwegian, Hindi, Bulgarian, Russian, and Arabic.


Dr. Rubino is the CEO of The Center for Personal Reinvention, an organization committed to the personal excellence and empowerment of all people. He has impacted the lives of more than 2 million people through self-esteem work, life and business coaching, and personal and leadership development..


His vision is to personally impact the lives of twenty million people to be their best.

What People Say

"This is a "must-read" for every parent who wants to raise happy, healthy, self-confident children."

Bryan Tracy, Author

Maximum Achievement

"Humans were born with a guidebook that provide the exact guidelines to achieve happiness, high self-esteem, success, opulence, and self actualization, Dr. Joe Robino's Self-Esteem Program for Children would be that guide. This program should be required in every school system and parenting program in the world; it's that good."

Kristen Howe, Go Big Coach


"If you want your children to grow up to be happy, well-adjusted and fulfilled adults, you must help them cultivate high self-esteem. 31 Ways to Champion Children to Develop High Self-Esteem is an invaluable program for any parent. It should be a required reading."

Marcy Shimoff, NY Times Best Selling Author

Love for No Reason, Happy for No Reason, and Soup for the Mother's Soul

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